Wayne A. Cargill ~ Client Scout

Introduction

Welcome to Wayne A. Cargill Agency Digital Products, Services & Platforms Privacy Policy (“Privacy Policy”). Wayne A. Cargill Agency (“Wayne A. Cargill Agency Digital Media Network,” “Wayne A. Cargill Agency,” “we,” “us,” or “our”) is a digital advertising, digital branding, digital entertainment & digital marketing agency and is part of Wayne A. Cargill Agency Digital Media Network. We’ve created this resource to provide you with valuable transparency and choice on how we might collect, use, and share your personal information as an end users (or visitors) to the digital platform(s) or web pages of our digital products and services.

Overview of Our Privacy Policy

To enable our digital products, services, and platforms and to make informed decisions, we process visitors’ personal information. This Privacy Policy outlines how Wayne A. Cargill Agency collects and uses your personal information during the provision of our digital advertising, branding, entertainment, and marketing offerings. We prioritize your privacy and data protection, recognizing their importance to the sustainability of our Digital Media Network. Wayne A. Cargill Agency is committed to developing innovative digital solutions that achieve outstanding results for our clients while safeguarding privacy.

Our Privacy Policy reflects our dedication to transparency and giving you choices regarding how we handle your personal data. We strive to make our processing activities clear and easy to understand. We encourage you to read the entire Privacy Policy. If you have any questions about our privacy practices, please contact us at Privacy@WayneACargill.ca.

To learn how Wayne A. Cargill Agency gathers and utilizes personal information from visitors across our Digital Media Network, including our clients, potential clients, and B2B contacts, please refer to our Digital Media Network & B2B Privacy Policy.

Wayne A. Cargill Agency: Digital Services Overview

Explore the dynamic world of digital platforms where third-party services elevate your experience. Wayne A. Cargill Agency offers an extensive array of digital products, services, and platforms, ranging from local Canadian Geo-Specific options to comprehensive national Sea-To-Sea solutions, and international Geo-Unlimited digital offerings. This ensures that most of our Digital Media Network is accessible Free-To-View for visitors. Discover more about our digital services by visiting Wayne A. Cargill Agency Digital Services.

Our Mission

At Wayne A. Cargill Agency, we are deeply committed to gaining a comprehensive understanding of our clients’ businesses. Our goal is to enhance their brands through innovative and impactful digital advertising, branding, entertainment, and marketing strategies. We prioritize transforming your business ambitions into our mission by making your business our business.

Privacy by Design

At Wayne A. Cargill Agency, safeguarding your privacy and data security is fundamental to who we are. We prioritize your privacy across every facet of our operations, from strategy and product development to distribution. By putting your privacy first, we actively minimize data collection, ensuring we only gather what’s essential to deliver our digital services.

Wayne A. Cargill Agency does not collect, store, process, or permit any of your personal information linked to an individual, such as name, address, phone number, email, driver’s license numbers, or financial account details, which we refer to as Directly Identifiable Information (DII). Our digital products and services are designed and continuously developed without utilizing any DII.

In line with our Privacy by Design philosophy, we prioritize data protection and privacy at every stage of the data lifecycle, from prior to collection to its final destruction. We are committed to maintaining exceptional transparency with our clients and visitors. Our digital products, services, and entire Digital Media Network offer clear communication and options for privacy and data management.

Cookies

Cookies are small text files saved on your device, like a computer or smartphone. These files help us identify your device and remember your preferences or past actions. In this Privacy Policy, “Cookies” also refers to similar technologies that can read or write information on your device, such as Local Shared Objects (often known as Flash Cookies), pixels, and web beacons. There are many myths surrounding cookies. They cannot delete files from your hard drive, install software, or gather Personally Identifiable Information (PII) from your browser or device.

When you leave a comment on any of our digital platforms, you have the option to save your name, email address, and digital platform in cookies. This convenient feature ensures you don’t need to re-enter your details for future comments. These cookies remain active for one year.

When you access any of our login pages, we place a temporary cookie to check if your browser supports cookies. This cookie doesn’t store any personal data and is deleted once you close your browser.

Upon logging in, we will establish several cookies to store your login details and screen display preferences. The login cookies remain active for two days, while the screen options cookies last for a year. By selecting “Remember Me,” your login will be maintained for two weeks. Logging out will remove the login cookies.

Should you choose to edit or publish an article, a temporary cookie is stored in your browser. This cookie does not contain any personal information; it merely records the post ID of the article you edited. It expires after 24 hours.

Media

When uploading images to any of our digital platforms, make sure to remove any embedded location data (EXIF GPS). Visitors can download images and access this information if it is included.

Embedded Content From Other Platforms

Our digital platform articles may feature embedded content such as videos, images, and articles. This content from third-party sites functions just as if the visitor had accessed the third-party site.

Third-party sites might gather information about you, utilize cookies, incorporate extra third-party tracking, and observe your engagement with embedded content. This includes tracking your interactions if you have an account and are logged in to the respective third-party site.

Gathering and Utilizing Information

Wayne A. Cargill Agency does not collect or utilize any DII unless provided voluntarily by you. Instead, we handle only pseudonymous personal information. This type of information does not directly identify a specific client or visitor without additional data. We ensure that personal information is collected and processed in a pseudonymous format, employing both technical and organizational safeguards to prevent linking this information to an identified client or visitor. Examples of pseudonymous information we process include IP addresses, Cookie IDs, referring site addresses, order IDs, and browsing activity. We do not associate pseudonymous information with DII, such as your name, email address, or phone number.

Using pseudonymous information enables us to track and understand your journey across platforms and advertisements without revealing your identity. We do not use this information to directly identify you. In fact, we strive to keep your personal details out of our systems and have no interest in knowing them. We only collect personally identifiable information (DII) if you provide it to us, such as when you contact us directly via email or other means. Even then, we do not link this DII to any pseudonymous information we may have, such as your browsing or transaction data.

Pseudonymous Data Gathered by Wayne A. Cargill Agency

Most of the data processed by Wayne A. Cargill Agency is machine-generated, collected when visitors or clients interact with our advertisements or platforms. These platforms may include websites or mobile applications utilizing our products and services, or those of our affiliates. This information includes:

Commercial or transaction information: This includes details about your online purchases and activities, such as order IDs, timestamps, and other information related to the digital products and services you buy.

Identifiers and Device Information: This includes hashed emails, mobile identifiers like IDFA or AAID, Cookie IDs, user agent strings detailing browser type and version, and IP addresses.

Online Browsing Activity Information: Includes details such as your browsing activity, interactions with platforms, web pages, apps, or advertisements where our technology is used. This may involve clicks, ad impressions, timestamps, referring site URLs, and current site URLs.

Location Data: For example, location details derived from IP addresses.

The Methodology Employed by Wayne A. Cargill Agency to Gather Pseudonymous Data

Information Collected Online: We gather various types of pseudonymous information through multiple methods. Primarily, we utilize Reporting Technologies, including cookies, pixels, and tags, along with other similar tools, to acquire the pseudonymous data essential for delivering our services. These technologies enable us to directly collect the required pseudonymous information as you browse or engage with our affiliate advertisers, platforms, or web pages.

Information Received from Clients: Our clients may provide us with data concerning their customers, potential customers, or other individuals, which we manage on their behalf as a service provider. Clients are solely responsible for deciding how they interact with their clientele and how they manage clientele data. In such cases, the use of personal information is governed by the client’s privacy policies. We are not accountable for our clients’ privacy practices; therefore, this Privacy Policy and the rights it outlines do not apply to the data managed by Wayne A. Cargill Agency on behalf of its clients.

Purposes of Gathering Pseudonymous Information by Wayne A. Cargill Agency

The Wayne A. Cargill Agency gathers pseudonymized personal information for multiple purposes, as outlined below.

Attribution: Wayne A. Cargill Agency utilizes pseudonymous data to assess the effectiveness of marketing strategies across digital platforms and transactions involving digital products or services. When users interact with our platforms, we may assign a unique identifier to their browser or device through cookies or similar technologies. This allows us to verify and process payments when a visitor clicks a link, generates a lead, or makes a purchase across our digital platforms. Even if they return directly to the platform, we can recognize their unique identifier and continue monitoring their activities to understand their buying behaviors. For example, if a visitor explores digital branding on one platform and later makes a purchase on another, we can identify the digital platform driving those sales.

Cross-Device Reporting: We gather pseudonymous data across various browsers and devices to accurately attribute our marketing efforts and track visitors or clients across our digital platforms. This cross-device reporting enables us to trace your journey from a digital platform to a potential transaction, even if you switch devices or browsers along the way. For instance, if you interact with a platform using your phone and later switch to a desktop to make a purchase, our cross-device reporting technology allows us to identify the device used at the time of purchase and understand the path taken from one platform to another to complete the transaction.

Insights and Analytics: Wayne A. Cargill Agency utilizes pseudonymous data gathered from your visits to our digital platforms to create reports that support our marketing strategies. This data helps us refine our advertising campaigns by identifying optimal ad placements and understanding the products or services that capture the most interest from visitors and clients. Typically, we aggregate or de-identify pseudonymous data before compiling these reports, making it impossible to link the information back to you, your device, or your household (“aggregated information”). For instance, to assess an ad’s effectiveness, we might produce a report showing how many unique individuals clicked on it. This report would include only the ad and the total number of unique clicks, with no way to trace the clicks to specific individuals. While many reports are aggregated, we also generate reports with customer-level pseudonymous data. These reports assist our clients in identifying growth opportunities, such as discovering new partnerships or target audiences.

Internal Business Objectives: Wayne A. Cargill Agency may gather and handle personal data for various internal business objectives, including:

Auditing transactions, including counting ad impressions and verifying the positioning and quality of ad placements.

Conducting audits of our systems and services to ensure compliance with relevant regulations and standards.

Identifying security breaches, safeguarding against malicious, deceitful, fraudulent, or unlawful actions, and holding accountable those responsible for such activities.

Debugging to identify and fix errors that disrupt intended functionality.

Temporary use, such as tailoring ads to fit a specific interaction context.

Executing tasks for our digital platforms or advertisements, including account maintenance, service provision, and customer support.

Conducting internal research to advance technological development and demonstration.

Engaging in activities to ensure or enhance the quality and safety of our Digital Media Network, including digital products, services, and platforms. We focus on improving, upgrading, or enhancing our systems, products, services, platforms, web pages, and Digital Media Network.

Additional purposes as allowed by applicable law or with your approval.

Safeguarding Your Personal Information

Building on our Privacy by Design philosophy, Wayne A. Cargill Agency implements additional measures to safeguard and secure personal information, protecting it from unauthorized access.

Information Storage and Management

Wayne A. Cargill Agency holds pseudonymized online information for six years, after which it is disassociated from the relevant visitor or client. Aggregated or de-identified reports generated from this data may be retained longer for purposes of ad delivery and reporting.

When you post a comment on our digital platforms, both the comment and its metadata are saved indefinitely. This enables us to automatically recognize and approve any future comments without needing to place them in a moderation queue.

Upon registration on our digital platforms, we store the personal information users provide in their profiles. Users can view, edit, or delete their personal information anytime, except for their username. Platform administrators also have access to view and edit this information.

Your Data Rights

If you have an account on our digital platforms or have left comments, you can request an exported file of your personal data. This includes all the information you’ve shared with us. You may also ask us to delete any personal data we have about you, except for data we must retain for administrative, legal, or security reasons. For all personal data inquiries or requests, please email Privacy@WayneACargill.ca.

Where Your Data Is Sent

Visitor comments may undergo screening by an automated spam detection service.

Policy for Residents of Alberta, British Columbia, Quebec, and California

If you reside in Alberta, British Columbia, Quebec, or California, be aware that the Personal Information Protection Act (PIPA) in Alberta and British Columbia, Bill 64’s amendments to Quebec’s private sector law, and the California Consumer Privacy Act of 2018 (CCPA) require additional information to be provided about your personal information rights. If you do not reside in these areas, please disregard the information and disclosures in this section intended for residents of Alberta, British Columbia, Quebec, and California.

Your Rights and Choices in California

California law permits you to make specific requests regarding your personal information, including pseudonymous data. Under the CCPA, you have the right to request access to certain personal information we possess about you, request its deletion, and opt out of the “sale” of your personal information. However, Wayne A. Cargill Agency does not “sell” your personal information as defined by the CCPA.California law permits you to make specific requests regarding your personal information, including pseudonymous data. Under the CCPA, you have the right to request access to certain personal information we possess about you, request its deletion, and opt out of the “sale” of your personal information. However, Wayne A. Cargill Agency does not “sell” your personal information as defined by the CCPA.

For details on the types of personal information we’ve collected over the past 12 months and the reasons for collecting it, refer to the “Gathering and Utilizing Information” section above. To learn about the parties with whom we have shared this personal data in the past year, see the “Wayne A. Cargill Agency: Sharing Information” section above.

Certain information may be exempt from requests under California law. We will take steps to verify your identity before responding. As Wayne A. Cargill Agency does not keep directly identifiable information about visitors and clients, we will verify you using the Cookie ID linked to your browser. To access or delete your personal information, contact us at (250) 999-9131.

Nondiscrimination Rights

We do not refuse, alter pricing, or vary the quality of digital products or services if you decide to exercise these rights.

Certified Representatives

You can also appoint an certified representative to submit requests on your behalf to exercise your rights under CCPA. We will verify both the identity of the requester and confirm that your certified representative is authorized to act on your behalf by requiring a signed written authorization or a power of attorney document.

Updates to this Privacy Policy

We may occasionally update this Privacy Policy. Changes will take effect once posted on our Digital Media Network. You can see the last revision date by checking the “Last Updated” note at the top of the policy. Please revisit this page periodically to stay informed about any updates.

Connect With Us

If you have any questions, concerns, or feedback about Wayne A. Cargill Agency’s privacy policy, please connect with us via emailing Privacy@WayneACargill.ca.

Or

Please connect with us via writing to:

Wane A. Cargill Agency
C/O Privacy
P.O. Box 44105 Gorge Plaza,
Victoria, B.C.,
V9A 7K1
Canada 🍁

For more details about our privacy policy and information gathering practices, please visit Digital Media Network & B2B Privacy Policy.

If you’re visiting from the EU, please visit our specific EU Digital Services Privacy Policy.

Definitions

Cookies are small text files saved on your device, like a computer or smartphone. These files help us identify your device and remember your preferences or past actions. In this Privacy Policy, “Cookies” also refers to similar technologies that can read or write information on your device, such as Local Shared Objects (often known as Flash Cookies), pixels, and web beacons. There are many myths surrounding cookies. They cannot delete files from your hard drive, install software, or gather Personally Identifiable Information (PII) from your browser or device.

Reporting Technologies refer to any technology, tool, or code—such as cookies, pixels, SDKs, APIs, local shared objects, web beacons, tags, and scripts—that allows access to or storage of information on a device.

Log Files monitor activities on Platforms, Web Pages, and Sites, gathering information such as your IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamp, click data, and the types of advertisements you view.

Pixels or Web Beacons are elements embedded in web pages or emails, typically invisible to users, designed to monitor a user’s navigation across platforms, websites, or individual web pages. They track interactions with emails, usage of mobile apps, transaction completions, application submissions, and browsing behavior.